Hello! I'm a Senior UX/UI Designer with a diverse background in advertising, graphic design, web design, and digital product design. Originally from London, I kicked off my career as an Art Director in advertising, working on major brands like Budweiser, Coca-Cola, Ford, and Vodafone. When I moved to Canada my focus shifted to web and digital product design, allowing me to fine-tune my skills in UX and UI design, facilitating workshops, cross-team collaboration, and research.

I have a track record for creating user experiences that hit the mark – whether it's for large corporations or local governments. Navigating complex requirements and business rules is my superpower, making me an essential player in these projects. I'm all about creating user-centric products that can make a difference in peoples lives.

I'm passionate about creating solutions for intricate business needs, bringing a fresh perspective to the table. By drawing on my years of experience, I craft tailored solutions that cater to each client's unique needs. I thrive on engaging with stakeholders and users, fostering team collaboration, and never compromising on craft or quality.

My goal is not only to meet client expectations but to consistently exceed them, ushering projects from concept to realization with a keen eye for detail and a passion for elevating user experience.